Japan's TikTok Ecosystem Growth Expert Empowers Global Brands with Dual TAP+TSP Qualifications

Harnessing expert distribution networks, store operations, and local compliance resources to capture Japan's $190.5 billion e-commerce blue ocean.


⦁ 30 minutes of 1v1 expert consultation
⦁ Unlock "Japan TikTok High Conversion Product Selection Guide"
⦁ Zero threshold to connect with Japan's 33 million monthly active users
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BUSINESS STUDIO

Six services. One team for Japan.

Strategy, live commerce, video, creators, models and AI. From first idea to final delivery.

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SNS Strategy

Give your content and collaboration a clear direction, from brand strategy to project review.

About 東京羽莱株式会社

Market opportunities and pain points

Japan's e-commerce market is projected to reach $206.8 billion by 2025. While TikTok content commerce accounts for less than 5% of the market, brands entering this space face three major challenges: product selection alignment, cultural adaptation, and regulatory compliance.


Our Mission

Empowering global brands to seamlessly integrate into Japan's TikTok ecosystem, our end-to-end solution—featuring' certified credentials + local partnerships + data-driven strategies'—enables businesses to achieve a closed-loop journey from initial onboarding to sustained growth.

Two founders

Dual endorsement

⦁ Integrate the dual channels of TAP influencer distribution and TSP store operations to cover all aspects of TikTok e-commerce.
⦁ In-depth local operations: With deep understanding of Japanese consumer habits, we provide product selection and content strategies that embody the philosophy of 'wabi-sabi' aesthetics.
⦁ Resource ecosystem integration: Collaborating with three core partners to achieve seamless synergy in qualifications, technology, and supply chain.

Core Service Sector

TAP Distributor Service

⦁ Influencer Matching: Covering vertical categories like beauty, home appliances, and apparel, with over 2,000 premium influencers to precisely reach the core consumer group aged 18-34.
⦁ Distribution strategy: Implement a 'base commission + tiered rewards' system, leveraging cultural touchpoints in Japan to create viral products.
⦁ Data Optimization: Monitor conversion metrics with the GMV Max tool to dynamically adjust influencer partnerships and content strategies.
Creator relationship workspace

Connect with Japanese TikTok creators

TSP Store Full Dimensional Operation

TSP Store Full Dimensional Operation Compliant business setup: Streamline Japanese company registration and VAT number application, cutting store opening time by 50%. Store operations: Japanese minimalist interior design, bilingual product page optimization, and 24/7 Japanese customer support. Supply chain support: By coordinating with local logistics, the return rate is kept at an industry-low level.
Project planning workspace

Launch the Japanese TikTok Shop

Localization Growth Solutions

⦁ Product Selection Consultation: Specializing in three high-penetration categories—home appliances & electronics, beauty & skincare, and apparel—we provide tailored product recommendations that align with Japanese aesthetic preferences and market demands.
⦁ Content strategy: Employing a 'scenario-based storytelling' approach in short videos to avoid the annoyance of overt advertising and enhance user trust.
⦁ Compliance Protection: Mitigate common risks including IP positioning, product quality control, and cultural differences to ensure stable operations.
Brand brief and deliverables

Customize Localized Growth Strategy

TikTok, Xiaohongshu, and Instagram operation services

⦁ Provide China TikTok and Xiaohongshu platform agency operation services, covering account building, content planning, traffic optimization, as well as merchant onboarding support and brand promotion services.
⦁ We provide Instagram platform management and merchant services, including account management, content marketing, brand exposure, and merchant partnership coordination.
Content collaboration workspace

Get Targeted Consultation

Cooperative Partner


東京羽莱株式会社 partners with industry-leading collaborators to deliver comprehensive support for brands within Japan's TikTok ecosystem, seamlessly integrating credentials, technology, and supply chain resources through a one-stop solution.
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Hong Kong Bai Cheng Overseas Investment Co., Ltd.

⦁ Corporate Mission: With cross-border business ecosystem development as its core, we integrate global premium resources and local operational capabilities. Through capital empowerment, strategic coordination, and compliance management, we empower our TSP/TAP-qualified enterprises and regional agents to deepen their presence in the Japanese market, reduce brand entry barriers, and help partners achieve compliant operations, scaled growth, and sustainable development. Our goal is to establish a group-level investment and management platform with significant influence in the cross-border services sector.

⦁ Main business ：
▸ Cross-border business investments and mergers and acquisitions, with a focus on strategic positioning in high-quality projects within TikTok's ecosystem-related service sectors.
▸ Group-wide management and operations, coordinating business collaboration and resource allocation across its TSP, TAP-certified companies, and secondary agent stores.
▸ Develop a cross-border service strategy to define the business positioning and development direction of each subsidiary and agency.
▸ Provide compliance support, including interpretation and implementation guidance for Japanese laws and regulations as well as TikTok platform rules.
▸ Resource integration and coordination connect subsidiaries with customer networks, industry resources, and supply chain partners, building a cross-border service collaboration network.
▸ Monitor the business operations of subsidiaries to ensure compliant implementation of authorized services, safeguarding the group's brand image and commercial interests.
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Li Mo Tea Hong Kong Limited

⦁ Corporate Mission: At the core of our strategy is "Cross-border Empowerment for the Tea Industry + TikTok Ecosystem Marketing". Leveraging a 15,000-square-meter warehousing and supply chain network, full industrial chain capabilities, and TikTok TAP certification, we build a digital marketing bridge for cross-border distribution of Chinese-Japanese tea beverages. Specializing in innovative tea drinks and derivatives, we provide influencer distribution and advertising solutions to help clients convert traffic into sales, break through brand barriers, and achieve scalable growth, positioning ourselves as a benchmark service provider in the cross-border tea beverage sector.

⦁ Main business ：
(1) TikTok TAP Core Services
▸ Cross-border distribution matchmaking: Connecting Japanese influencers with tea and food businesses to complete the full supply chain process from sourcing to promotion and purchase.
▸ End-to-end advertising campaign: Customized TikTok advertising strategy for the Japanese market, including creative design, audience targeting, budget allocation, and performance optimization.
▸ Expert Resource Management: We integrate Japanese vertical experts to provide one-stop services including selection, negotiation, script planning, and live-streaming performance tracking.

(2) Cross-border core businesses in the tea industry
▸ Tea product import and export trade: We specialize in pre-packaged food products including tea and cold-brewed tea, providing end-to-end services from procurement and customs clearance to warehousing logistics and cross-border distribution.
▸ Cross-border sales of tea derivatives: Promote tea sets, processing equipment, and related products through platforms like TikTok, building a 'core + derivative' sales matrix.
▸ Flexible supply chain support: We provide small-batch flexible production and customized development services to lower the entry barriers for small and medium-sized tea enterprises to expand overseas.

(3) Supporting services and value-added support
▸ Customized marketing solutions: Tailored to Japanese market trends, we deliver an integrated approach combining product positioning, influencer matching, and advertising campaigns.
▸ Data and Compliance Support: Generate TikTok posting data reports and integrate with customs clearance, inspection, and other compliance services.
▸ Technology and Information Services: We provide cross-border e-commerce operation consulting, market trend analysis, and supply chain management recommendations.
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Michi Tsuyoshi Corporation

⦁ Corporate Mission: With Osaka as our core hub, we leverage official TikTok TSP (TikTok Shop Partner) authorization to synergize cross-border trade resources with localized Japanese services, building a dual-driven ecosystem of "product distribution + content-driven e-commerce". Specializing in premium categories like seafood and daily essentials, we provide end-to-end TikTok e-commerce solutions for Chinese-Japanese businesses. Our integrated framework bridges "supply chain, content marketing, order fulfillment, and local services", lowering trade barriers while enabling brands to achieve compliant growth and user retention in Japan. We strive to become a benchmark TSP enterprise that bridges Chinese-Japanese commerce with robust trade capabilities and e-commerce expertise.

⦁ Main business:
▸ Shop management services: Enables Japanese store setup on TikTok Shop, offering product listing, inventory management, order processing, and Japanese-language after-sales support.
▸ Content and Live Streaming Operations: Produce Japanese-language short videos (covering seafood and daily necessities), conduct localized live streams, and partner with vertical influencers.
▸ Traffic and Compliance Services: Streamline platform traffic acquisition, deliver data analytics, and provide guidance on TikTok policies, Japan's JCT (Japan Consumer Tax) regulations, and product certifications.
▸ Marine product trade: Cooperating with China ISO-certified factories to import fresh fish and shellfish, Korean abalone, and supply Japanese domestic catering and supermarkets; while exporting Japanese premium seafood (Hokkaido scallops, crabs, sea bream, etc.) to China.
▸ Daily necessities trade: Import and export of masks, gloves, toiletries and other daily necessities, while promoting our own "MCO Healthy Living" brand products.
▸ Travel Services: We provide one-stop travel solutions and agency services for Chinese and Korean travelers, including flight bookings, tour bus arrangements, and accommodation.
▸ Local transport services: Domestic rental of up to 25 minibuses and 14 Sealion shuttle buses.
▸ Business Expansion Strategy: We plan to strengthen our domestic e-commerce (EC) operations and are currently recruiting experienced professionals in this field.
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⦁ 30 minutes of 1v1 expert consultation
⦁ Unlock "Japan TikTok High Conversion Product Selection Guide"
⦁ Zero threshold to connect with Japan's 33 million monthly active users

Contact Way


Phone: +81 0909 523 6638
President: XuNan
Email: [email protected]

[email protected]

Room 414 Tokai Building 7-3

Tokai 3-chome Ota-ku Tokyo